Where gravel is really put to the test, ISB Sport is there

Gravel has become freer, more unpredictable and more authentic. In a landscape where everything is constantly shifting, ISB Sport is not simply present, instead, it is fully committed.

The Italian bearing brand has chosen to invest in gravel from the inside out. Through racing, community, ambassadors and technical solutions developed in real-world conditions, the brand continues to deepen its commitment to the discipline.

Commitment beyond presence

Gravel is for ISB a key space in which to develop products. Its commitment is built on three clear pillars: competition, events and technical development. But what truly sets it apart is the way those elements are connected.

Gravel is not uniform: components used have to perform across a wide range of scenarios. ISB Sport therefore works with teams, listens to mechanics, analyses every race and stays close to the terrain.

Where gravel happens

ISB Sport’s collaboration with key players in the sector, such as Klassmark (organizing Santa Vall and Ranxo) offer real-world settings where ISB Sport bearings (and athletes) are tested against exactly what they were designed to endure.

This is complemented by the brand’s work alongside Ocisport, a strategic partner that shares its vision for the future. Its events programme, which includes fixtures such as Sea Otter Europe in Girona, is giving gravel an increasingly prominent role through formats like the Gravel Ride Tour and top-level races such as the UCI Gravel World Series.

Third, the brand is also expanding its footprint by supporting a wide range of races across Spain, reinforcing the network that helps the discipline grow from the grassroots up. Along the same lines, it has gone one step further by creating its own ISB Sport experiences. An example is Laietania Gravel, held in the Maresme area near Barcelona, which was born as a direct reflection of the brand’s way of understanding the sport with some of the best gravel cyclists world-wide showing up.

The people who represent gravel

It is people who give meaning to all of these activities. ISB Sport’s ambassadors, that include Tiago Ferreira and Daan Grosemans, represent exactly what gravel is today: riders who do not recognise limits and who turn every race into a real-world testing ground for the brand they represent.

Ferreira, a former XCM World Champion, is one of the most complete riders on the global scene. His ability to adapt, his experience in long-distance races and his race intelligence make him a perfect fit for gravel. Grosemans, meanwhile, represents the new generation. A rider competitive at the highest level of the sport, an agressive racer with a very natural connection with both the public and the community.

Within the Massi ISB team, 2026 marks an important step forward with a stronger gravel focus in the race calendar. And it does so with names who have MTB experience that raise the level of the project. The participation of Mónica Calderón and Tessa Kortekaas in races such as Ranxo by The Traka reflects this natural evolution towards a discipline that is becoming more competitive and more demanding every season.

Alongside them, the ISB Factory Team continues to represent the brand’s commitment to young talent, helping build the future from the ground up.

Lastly, a special mention goes to Furore Gravel, which recently delivered an outstanding result: the champion and runner-up at the Catalan Gravel Championships. An achievement that highlights not only the level of the team, but also the importance of having reliable equipment in real racing conditions.

Technology born on the terrain

All of this brand activity has one clear goal: to develop the best product possible. ISB Endurance BO bearings are the direct result of this work. They are not born in an isolated laboratory, but in races, in mud, water and dust, and in accumulated kilometres of hard riding.

Within this range, there are two key solutions:

FCNC Magenta: designed for the most extreme conditions. Water, mud, constant wear. Maximum protection without compromising performance.

LCNC Green: developed for faster gravel riding, where efficiency and low friction help riders squeeze every watt without sacrificing reliability.

ISB Sport understands that there is no single way to ride gravel. That is why it develops specific solutions for every way of living the discipline.