ISB Sport as a key meeting point for cyclists at Sea Otter Europe 2024

The 2024 edition of Sea Otter Europe, celebrated in Girona from September 20 to 22, marked its most successful year yet. The event set new records, drawing over 65,000 visitors from 112 countries, along with 405 international brands and more than 250 exhibitors. ISB Sport, a leading Italian brand known for its specialized bicycle bearings, was one of the standout companies at this year’s highly successful Sea Otter Europe.

The ISB Sport stand was a key meeting point, attracting visitors and cycling professionals alike. During the event, it became a central space for interaction with the brand’s ambassadors and cycling teams supported by ISB Sport.

The stand was also the scene of important meetings and collaborations. ISB Sport strengthened relationships with partners, sponsors and other brands within the industry, consolidating its position in the market and exploring new business opportunities.

The Sea Otter Europe 2024 event also served as an ideal platform to showcase ISB Sport’s new bicycle bearings and share its commitment to quality and excellence. With a focus on innovation and high performance, ISB Sport continues to demonstrate why its products are chosen by some of the world’s best teams and cyclists.

Sea Otter Europe is far more than just an exhibition; it’s a celebration of cycling in all its varieties. In this setting, ISB Sport reinforced its leadership not only through the quality of its products but also through its strong presence and ability to forge essential connections with various industry stakeholders.

With each edition, Sea Otter Europe keeps expanding, and brands like ISB Sport continue to play a prominent role on this major platform. Following its success in Girona, the Italian brand is preparing for upcoming challenges, dedicated to offering high-quality products for cyclists of all levels and actively engaging in the most important events in the industry.

This story is part of Nafent Magazine volume 12. Read the full story in our digital or paper magazine. Go to our webshop to get yours.

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