Girona welcomes Castelli's first-ever flagship store
It was an historical moment for Castelli, the famous Italian cycling apparel brand: the opening of their first-ever flagship store in the world, where else than in Girona.
Related to the decision for Girona, being the cycling point by excellence in Catalonia and Europe, Castelli decided to use the city to promote, live, feel and experience the cycling culture. Nowadays, there are frequent social rides, full moon ride outs, gravel gatherings, and special events like the “shortest day – longest ride’.
In the Store Manager, Oscar Cabellos’, words: “The hospitality from Girona and its cyclist’s community has been stunning. Our rides calendar is not only intensive, but some of the rides have become a ‘classic’ in the Girona-based cyclist’s agenda. The Thursday morning rides, guided every week by Dave Smith, for instance. We firmly believe that we did not only enrich Girona with a cycling store but also with a space to share ideas, dreams, passion, coffees and group rides.”
Smith agrees with Oscar: “We are excited and confident that the right kind of physical brand and product presence still has a powerful role to play in delighting customers and building long-lasting brand relationships.”
This story is part of Nafent Magazine volume 5. Read the full story in our digital or paper magazine. Go to our webshop, or buy yours at one of our 120 partner places.