Your style, our inspiration: How Pamera is reinventing cycling apparel

It all started with a photo. A friend from Panama sent a picture of himself riding in a Hawaiian cotton shirt. That moment sparked an idea: what if cycling clothes could be just as fun and relaxed, but with technical performance?

“Seeing that photo lit a fire,” says Marc, co-founder of Pamera, a Barcelona-based cycling brand launched in May 2023 alongside his partner, Pía. “Traditional cycling kits didn’t always feel like us. We wanted something more casual, comfortable, and expressive—without compromising function.”

Inspired by tropical patterns and everyday riding, Pamera blends streetwear aesthetics with performance cycling gear. The result: bold, breathable shirts made from quick-drying fabrics, featuring back pockets, wooden buttons, and a loose fit perfect for gravel, MTB, commuting, or bikepacking. It’s apparel made for cycling—and for the coffee stops, post-ride beers, and daily school runs that come with it.

Sustainability is at the core of the brand. All garments are made locally in Barcelona and shipped in plastic-free, paper-based packaging. “We care deeply about leaving a better world for our kids,” Marc and Pía explain.

Pamera’s first collections stood out for their bright, rebellious style. Their latest drop, however, introduces solid-color shirts with subtle nods to tour jerseys—keeping it minimal while still proudly displaying the brand’s identity.

Currently available online, Pamera also offers custom gear for cycling teams, events, or individual riders. Expansion plans across Spain and Europe are already underway.

From a spontaneous photo in Panama to a growing movement in cycling fashion, Pamera proves that riding a bike is more than a sport—it’s a lifestyle.

This story is part of Nafent Magazine volume 14. Read the full story in our digital or paper magazine. Go to our webshop to get yours.