ISB & Tiago Ferreira team up on gravel

ISB Sport, the renowned Italian brand of bearings and cycling components, continues to strengthen its presence in the gravel cycling world. This commitment is showcased through multiple initiatives, including partnerships with renowned athletes like Tiago Ferreira and the development of specific bearings for this discipline.

In its commitment to gravel, ISB Sport has renewed its agreement with Klassmark, an organization dedicated to promoting sustainable cycling events. This agreement covers major competitions such as La Santa Vall in Girona and the Ranxo Gravel in Ponts, both part of the international Gravel Earth Series. The partnership underscores ISB Sport’s dedication to the sport and its commitment to sustainability and environmental respect, illustrating how companies can promote shared values and make a positive impact in the sports world.

Regarding cyclists, ISB Sport has created a team of ambassadors to represent the brand in gravel competitions. The brand also collaborates with prominent figures in the sector, including Tiago Ferreira, the 2016 MTB Marathon World Champion and multiple-time European Champion.

ISB Sport provides two types of bearings specifically designed for gravel cycling: the Pro Bearing Series and the Endurance Bearing Series. The Pro Series targets riders seeking speed and performance in competition, featuring high-end ceramic or hybrid bearings. Conversely, the Endurance Series focuses on durability and wear resistance, making it ideal for long-distance cyclists and bikepacking enthusiasts. Through these initiatives and products, ISB Sport reaffirms its dedication to develop gravel cycling, supporting both professional and amateur cyclists, and promoting an active and healthy lifestyle.

This story is part of Nafent Magazine volume 11. Read the full story in our digital or paper magazine. Go to our webshop to get yours.